Marketing †Peter England Essay

To create a quick and universal awareness of the shuffles USP of quality and price. * To build strong brand preference and sustain brand loyalty through attractive imagery and constantly reiterate the products pluses Marketing Mix Peter England follows the 4 Ps of the marketing mix Product architecture The range comprises regular office wear, special occasion wear and casual wear. Pricing footing grid integrity is maintained byensuring that65 per cent of the brand offering is below MRP 500 through Core range. Promotion Pricing Objective * Peter England aims at maximizing its market share * Introduces Market Penetration pricing * Peter England in 1997 the journey begins * Peter England follows Value Based Pricing * Goes in for a High Value Strategy * Offers the consumers premium quality at medium price Pricing Strategy * Price grid integrity maintained by ensuring 65 per cent of the brand offering was below MRP 500 through Core range* At the same time premium products introduced at the apex end through collectionslike the solids collection and the festival collection